Designing for everyone: how to create digital content that truly includes

When preparing digital activities, most of us focus on the content first:

  • Is it interesting?
  • Is it relevant?
  • Will young people engage with it?

But there is another question that is just as important – and often overlooked:

Can everyone actually access and use this content?

Even the most creative and well-designed activity can fall short if it is not accessible to different users.

Good intentions are not enough

In youth work, inclusion is a core value. We aim to involve everyone and create equal opportunities. However, in digital environments, inclusion does not happen automatically.

For example:

  • A presentation may look visually appealing but be difficult to read
  • A document may be informative but too complex to follow
  • An activity may be interactive but not usable across devices

These are not failures of intention – they are gaps in design.

What makes digital content accessible?

Accessible content is not about simplifying everything. It is about making content clear, structured, and usable for different people.

Key elements include:

Clarity of text

Use simple and direct language. Avoid long and complex sentences where possible.

Structure and organisation

Break content into sections. Use headings, lists, and a logical flow.

Visual accessibility

Ensure sufficient contrast between text and background. Avoid cluttered layouts.

Alternative descriptions

Add meaningful descriptions for images (alt text) so content can be understood by everyone.

Navigation and usability

Make it easy to move through content without confusion or unnecessary steps.

These principles are simple, but they require attention and consistency.

Small design choices, big impact

Often, small adjustments make the biggest difference:

  • Increasing font size slightly
  • Using clear headings instead of long paragraphs
  • Adding a short summary at the beginning
  • Avoiding excessive colours or distractions
  • Providing clear step-by-step instructions

These changes take little time, but significantly improve accessibility.

Think about real use, not just creation

It is easy to focus on how content looks when creating it. Accessibility depends on how it is experienced by others.

Ask yourself:

  • Will this work on a phone as well as on a laptop?
  • Can someone understand this without additional explanation?
  • Is it easy to follow for someone who joins late or misses part of it?

Shifting from “how it looks” to “how it works” is essential.

Involve young people in the process

One of the most effective ways to improve accessibility is to co-create with young people, especially those with different abilities.

They can:

  • Identify barriers you may not notice
  • Suggest practical improvements
  • Share how they actually use digital tools

This not only improves content quality, but also strengthens participation and ownership.

From content creation to inclusive design

Accessible design is not about perfection. It is about intention.

It means asking:

  • Who is this for?
  • Who might struggle with it?
  • What can I adjust to make it more inclusive?

Over time, these questions become part of your natural process.

That is when accessibility stops being an “extra task” and becomes a standard.

Learn more

Want to develop practical skills for inclusive digital youth work?

Discover the free SEOywd online course on accessible digital practices.