Despite the growing economic opportunities and societal impact of influencer careers, there is a significant gap in structured career management education and support for individuals aspiring to succeed in this fast-evolving, non-traditional profession.

Young influencers face numerous challenges, including the lack of formal structures, recognition and the need for strategic planning. When designing this project, our goal was to develop career management programmes specifically tailored to the needs of influencers, to provide them with the necessary tools and knowledge to navigate the complexities of this profession. By addressing the unique challenges and requirements of influencer careers, our project also aims to empower VET teachers in developing capacities in their work with young people in building sustainable and successful careers in this rapidly changing industry.